The Good Florist Guide was born out of a need to distinguish between the florists who are worth your money and those who aren’t. Because whilst there are hundreds of wonderful shops and studios there are also some seriously bad ones too. Never mind all the dodgy online operators that pop up every week and charge far more than they should for a less than wonderful buying experience. 

Our team, led by a Council of members, seek out florists who put their full heart and personality into their work so that we can readily guarantee a wonderful shopping experience from each of them. Good Florist Guide members (GFGers) go the extra mile for their customers; they stock the freshest flowers, they keep ahead of the trends, they know what they’re talking about, and, above all, they care. 

And to assure only the best are accredited, each verified GFG florist has either submitted an extensive portfolio or been personally recommended to us and are invited or visited to check they meet our high standards. 

Only if they make the grade on all elements are they awarded with the Good Florist Guide roundel; something one of our members once described as being ‘The Michelin star for florists’. The certificate is re-issued every year to make sure GFG florists are consistently delivering astounding floristry for their customers.