So you want to be a Florist?
Are you mad? Have you lost all sense of reason? Do you have ANY idea what this is going to involve? Are you sure you wouldn’t like to do something (heck anything) else? OK I am being a tad OTT … although only a tad! Because I’ve been in the industry a long old time and […]
FleuraMetz
As one of the biggest industry players in the world, the FM Group employs 2,100 people, has an annual turnover of 800 million, serves more than 30,000 customers, sources from over 5,300 suppliers and operates in 102 countries. Oh yes and is one of the biggest advocates of Sustainable Entrepreneurship, not just as members of […]
Florismartdirect
She started life as a florist, he was working in the supply side. Now this husband and wife team, Merel and Ronald van den Burg head up Florismart, an online wholesaler operating out of Honselersdijk in The Netherlands and serving customers throughout Europe. However, unlike most wholesalers they carry very little stock. Yes, they have […]
Tom Brown Wholesale
What started as a one-man band way back in 1975 has grown into a three-location operation, a multi-million-pound turnover and a customer base of nearly 1000 florists around the country ranging from teeny tiny shops in the countryside to the prestigious Claridge’s. What’s more founder, Tom Brown, who has been joined by his sons, daughter, […]
Flowertime, Hayle
Cornish florist Mark Nicholas’ first choice of career was horticulture, however, as a life-long sufferer of migraines the fluorescent lights and reflective glass of the greenhouses triggered attacks, so it was suggested that he tried floristry instead. This led to a certain amount of teasing from his school friends, about him doing ‘a lady’s job.’ […]
Regent House of Flowers, Wrexham
When Harrow born Laura Evison was three, her mother took her to her first flower demonstration at Benfleet Flower Club and was taken every month thereafter. It was during one of those evenings that Laura turned to her mother and said, ‘I want to do that when I’m older.’ She was true to her word, […]
Flowers by Barry Toogood, Bristol
Bristol florist Barry Toogood originally trained in retail management at Sainsburys, so it seems slightly ironic that Barry’s shop is situated between not one, but two supermarkets. Despite this proximity to readily available and often cheaper flowers, Flowers by Barry Toogood is a well-established, successful retail florist with a solid, loyal customer base that has […]
Reids Florists, Belfast
For 47 years, family run Reids Florists has been firmly established on the Lisburn Road in Belfast. Originally the family lived above the shop, a greengrocers run by Harry Reid selling not just fruit and veg but flowers and plants too. Gradually, the horticultural side of the business took over, the family moved into bigger […]
Fresh Ideas Florist, Chesterfield
Chesterfield in Derbyshire is an old mining town with a deep sense of close-knit community at its heart, and this warmth is demonstrated amply by Sam Brailsford and her team at Fresh Ideas Florist, who have been a presence in the town for twenty-five years. Forced to relocate in the summer of 2022, Sam was […]
Sonning Flowers, Reading
It’s 20 years since Sonning Flowers opened for business in Reading town centre. Now the team of 12 is based in a countryside workshop in Kingsclere, just outside Newbury next to Growing Together, an amazing local charity grows flowers and vegetables, and a forest school. For owner Heather Reilly it was a journey that […]
Norris Floristry, Derbyshire
When, in the winter of 2022, German Master Florist Anya Norris decided the time had come to move from being studio based to opening her first shop, she had no idea she was about to take on her biggest, most prestigious commission, the funeral of maverick fashion designer, and punk icon Vivienne Westwood. ‘I had […]
The Florist Trade Magazine
The Florist Magazine has been the eyes, ears and voice for the flower industry since 1949. Produced by a team with years of industry experience, The Florist Magazine aims to inspire and inform with a mix of in-depth business features, fabulous design ideas and all the latest industry news. It started life in 1949 […]
