Lucy Cranton
Q: Why did you choose to do floristry as a career? A: I’ve always preferred an active job rather than an office job, I had considered going into equine at collage as I have horses, but I wasn’t sure. I’m glad I didn’t, although I love keeping horses as a hobby. I’ve always loved flowers, […]
Faces of Floristry Nominee Adobe
A video that shows you how to personalise and add your picture on Adobe Express to the Toolkit social media assets. https://nationalfloristday.co.uk/wp-content/uploads/2024/03/video-output-EEA95A16-45A8-4B21-9440-AB56D0147950.mov
Faces of Floristry Nominee Canva
A video that shows you how to personalise and add your picture on Canva to the Toolkit social media assets. https://nationalfloristday.co.uk/wp-content/uploads/2024/03/video-output-7D8EF939-196B-4877-9ADA-124F8C63781C.mov
Sustainability – it’s in our DNA
Flowers … quite simply the most amazing product in the world. Afterall, what else can lift your spirits in a totally calorie free way? How else can you get an instant and oh so natural mood boost? Why does a room look so much better with a simple vase of flowers? Because, quite simply, flowers […]
Waste not… want not
Nobody likes to see flowers end up in the bin … florists least of all! Flowers (and plants) are their living never mind the fact most came into the industry because they love them with a passion. Which is why there are so many wonderful ways to make sure the flower life is maximised and […]
Responsible sourcing and greenwashing
Beetroot and Bamboo may be culinary delights, but they are also part of the armoury to make sure that as much of what the flower industry uses is as sustainable as it can be. In the case of Clayrtons, a leading French packaging supplier who is one of the acknowledged leaders in environmentally friendly packaging, […]
Grown not flown
National Florist Day is held at the same time as British Flowers Week (BFW) which is great as we can champion both causes at the same time. The brainchild of New Covent Garden Market over 10 years ago, BFW has just been taken over by Flowers from the Farm (FFTF). They started life as a […]
Alphabet Soup accreditation schemes
Look at the various kitemarks in the flower industry and you could be forgiven for thinking it was some sort of alphabet soup. According to Union Fleurs, the international umbrella organisation for the floricultural trade, there are over 450 different accreditation schemes covering flowers and plants. In theory wonderful so many people want to create […]
Transporting the goods
Airmiles are often used as a negative but in truth it’s not as clear cut as saying something flew 5,000 miles and therefore is instantly bad. That’s particularly true of flowers simply because usually they are belly fillers. They’re transported in planes that are carrying passengers rather than on their own. That only happens at […]
Water, spiders and elephant hoovers
If spiders aren’t your thing you may want to turn away! Because these are the creatures that leading Colombian grower Cultivos del Norte specially breeds (they are the only growers to have their own red spider family!) and used as crop protection instead of chemicals because quite simply the red spiders eat all the bad […]
Floral foam
Foam … that brick shaped green stuff that is oh so tempting to push holes in (don’t – it damages the structure and stops water take up) and considered by some to be the evil beastie of the flower industry. Given there are all sorts of other things that are just as bad, if not […]
Importing the good
In an ideal world we’d all live off the land behind our houses, have a couple of goats for milk, only buy clothes made in our own country, walk or horse and cart everywhere (nope, not even bikes would be allowed) and be asleep by 7 as no lighting allowed! That simply isn’t possible and […]
